![]() Last year, we changed all of the Sweetheart flavors. I'm going to start asking companies for free stuff. Yes, and usually they don't ask for that many, so we don't charge them. People will write in saying, "I'm going to propose to my girlfriend and I want to cover the bed in Sweethearts. One of the most popular ones that we'll never lose is "Marry Me." We get requests for it all the time. What's the oldest expression that you still use? Besides "Love You," of course. But we also got a lot of weird ones, like "Love Bacon." "Justin Bieber." Someone suggested "The Situation." "Beef Burrito." People would suggest individualized things like "You Rock, Amber." Who is Amber? (See the science of smooching.) They were "You Rock" and "Puppy Love" and stuff like that. Last year you asked people to send in suggestions for things to write on Sweethearts. So we have stuff like "Boogie," "Shake It," "Hold Hands," "U Move Me." The last theme we had was technology, so we did "Tweet Me" and "Text Me." This year, our theme is "Get Moving." It's all about actions. What are the new Sweetheart phrases this year? (See TIME's best geeky Valentine's Day gifts.) We try to have about 20 new sayings, and then we keep about 30 to 35 of the older ones like "Be Mine." The rest are a mix of ones from previous years or phrases that are popular enough that we need more of them. We have about 80 different sayings each year. How many different Sweetheart sayings are there? They get put into what we call the rocket launcher that jumbles them together so that any one box doesn't have hearts of all one color. We have rooms here with racks and racks of hearts drying. Then it takes two to three days for the hearts to dry. We use red ink.Īfter the letters get printed, then the dough gets cut into a heart. They're made with an old-fashioned print plate with letters that we can move around on it. Sweethearts are not embossed or laser printed. Then we have people who take the dough and throw it on this machine that stretches it and rolls it. We mix all the ingredients to make the dough. We use the same process that we always have. ![]() ![]() The W is a longer letter, though, so if we use the W we do lines of four and three. 14, they're irrelevant.įive letters on the top line. They basically get put on the shelf in January, and after Feb. We make hearts 11 months out of the year, but we sell almost all of them in a small six-week window. How many hearts do you sell over Valentine's Day each year? We've been making Sweethearts since 1902. Oliver's brother Daniel Chase came up with the idea for the Sweetheart. It was a little shell with a paper in it, sort of like a fortune cookie. The original candy was called a colloquial. Oliver Chase created the machine to print things onto candy. Necco founder well, back then, it was called Chase and Co. Have Sweethearts really been around for 109 years? (Watch a video of TIME's favorite movie kisses.) Necco marketing director Aimee Scott talks to TIME about how the candy is made and shares the weirdest sayings that have ever been suggested for Sweethearts. The New England Confectionery Company (Necco) still produces the sugary treat in much the same way that it did when it first started at the beginning of the 20th century. This list is full of fun Valentine's Day crafts for everyone you love-read on and heart your favorites.Follow Valentine's Day, TIME took a break from prank-calling our ex-boyfriends and stuffing our tear-stained faces with chocolates to ponder the origins of the Sweetheart, the heart-shaped conversation candy that has been helping people woo their valentines for over a century. Want your drinks and baked treats to taste even sweeter? Add colorful heart toppers to a cake or glitter to a wine bottle, or pack homemade desserts in adorable paper heart boxes. So go ahead, make a table runner made of hearts, a gold-leaf vase, or a heart balloon backdrop. We found craft kits, tutorials, and supplies fit for every level of crafter, including total beginners. You don't have to be a DIY expert to pull off these fun decorations and gifts, either. To help you share the love in style, we've rounded up 85 DIY Valentine's Day crafts that would impress Cupid. You and your significant other could even carve out some time to make a joint Valentine's craft. If you're looking for Valentine's Day crafts for kids, they always love projects that involve food, so dig into some edible Valentines and get creative in the kitchen. Galentine's Day is right around the corner, so you can sip and craft with your girls. Whether it's a hand-drawn card or a one-of-a-kind gift, the best Valentine's Day crafts add an extra sentimental touch to your celebration. Diamonds may be a girl's best friend, but there's nothing like a cute Valentine's Day craft that you make for your sweetheart.
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